The process development of the new product launch conference is very important. Since the new product launch conference is related to future sales, the fair and even colorful process planning will have a positive impact on the launch of new products. So, we must first understand what conditions should be met for the planning of new product launches?

New products listed should first have the following conditions to reduce the resistance encountered when new products are launched.

I. Product category The size of the existing market scale The size of the product market must be large. When the market size is large, both the alternative competition and the development of new markets have better growth potential and growth potential.

Second, the market barrier is relatively low How to judge the intensity of market competition, depends on the product category development index and brand development index of the product, in short, the new product into the market category, the top five competitive products The total market share should be less than 30%. There is no monopoly brand in the competition brand, and the barriers to market entry are low. The chances of a new product entering the market are great.

Third, the consumer's satisfaction with similar products is not high. The consumer of this category market is not satisfied with similar products. The competitive products are generally low in efficacy, low in indications, inconvenient to use, and inconvenient to use. Higher prices, poor taste, inconvenient packaging, strong substitutability, weak product technology, and low-end packaging can all be the reasons and motivation for our new products.

Fourth, the market growth rate is higher

The product market of new products entered a compound growth rate of 15% in the past three years, indicating that the products have a good incremental space, the market demand is stable, consumers are more recognized for the efficacy of the products, and similar competitors are trying to make the cake bigger. There is continuous market input.

 Ample investment in the market

With the introduction of the new medical reform policy, the market will become more and more standardized. A rational judgment is required for the listing of new products. Listing a new product company requires a growth period of 1-3 years. Product launch research, promotion, academic activities, and product initial investment need to make a rational break-even analysis. Ample capital preparation is directly related to the growth of new products and enterprises. future development!

The Jiuzhou Conference Planning Company is a professional company that provides you with one-stop service for planning and execution. The advantage of Jiuzhou Conference Planning Co., Ltd. is its excellent execution ability and attention to detail, which always makes every customer have their own. An exclusive idea that makes every event plan a new highlight. With many years of experience in event planning, senior planning and execution team, integration of multi-party resources, plus self-operated factory production materials to build the stage, planning and implementation of one-stop service, you are the best choice.

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