Looking for a professional planning company, choose the Jiuzhou planning

Publish Date：2019-04-18

Looking for a professional planning company, choose the Jiuzhou planning

Some of the people in the group can go online and offline. They can do accurate user surveys with them and ask them about the idea we have already conceived. Will they participate in such an event? They want to get from this activity. What do you get? Wait. The purpose of this is to obtain some reference information and evidence useful for our planning activities, and adjust the purpose and activities of the activities according to the preferences of the target group.

[A piece of paper, a pen, write the structure of the program] Before we Jiuzhou people really think about the idea and structure of the program, they usually take out a piece of paper and a pen to write the structure of the plan. First consider a program with several parts, set up the skeleton, and then fill in the details of the content, you can think very well about planning all aspects of a program, so do not miss, rethink.

[Content Testing] For example, the customer wants to do an event marketing campaign. On Valentine's Day, the sales volume of the customer's products needs to reach 200,000 on this day. We have targeted two activities: A and B, then We are going to put this activity on the market, through WeChat, a communication channel. Later, we need to know the effect of the activity. Is it the high sales volume brought by the A activity to the customer, or is the sales volume brought by the B activity to the customer product? This is the content test. High-end planning company - Jiuzhou Event Planning Co., Ltd.

[Data feedback] Still taking the above example, when we did the content test of the activity effect, the research sales data found that on Valentine's Day, the A activity only brought 80,000 sales, and the B activity came directly to 12 Ten thousand sales. We will know that the next time you do activities, you need to do more types of activities. This is the feedback that data brings to us. Later, we can do some adjustments and optimizations based on data feedback.

All of our work goals and guidelines, whether it is planning or doing activities, are very clear: customers want effective traffic and effective results!

Use product-related data and user feedback to guide the program. At the beginning of the production of the program, we must think about: Why should we formulate this plan, what is the goal of the plan? The marketing content mentioned in the plan is for whom, of course, the target user, but you really talk to your target user. Have you ever talked about it? Have you determined who the user of this target program is? Or are you just taking a screenshot to find a so-called industry data and using it for feedback? Then we will use the marketing work directly. Some user feedback and data related to this program are used to make judgments. This is a very important job, but many companies don't care much about this job. That is to say, they did not go through the investigation, and they set the goal and crowd of a plan by the way, and they did it. The result is that there is no good result.

Effective priority, creative second. Creativity is just a good idea. It is part of the overall planning. The good way to promote is based on testing and feedback. The first thing we need is effective traffic and effective conversion. In terms of creativity. In the same three days, Jiuzhou can make several attempts to make effective traffic, and then go to do data testing. Jiuzhou can also spend three days thinking about a big creative idea, but this big idea may not be possible. Bring you good results. The good result is a good conversion, an effective flow. Two programs, which is better. Everyone can choose it at a glance. Although creativity can reflect the different characteristics of an event, but creativity is only part of the marketing or program, we will create a lot of ideas, and then through data testing to find the most suitable one.

Timely feedback, adjust at any time. Many planners often have a doubt: If we have a marketing plan that has standardized a code of conduct, is it necessary to follow the plan and write it? If I find that the effect is not good, then I am not taking it. Stop it? Or look at it and do it in this way? Or I can pass the relevant test and feedback results, and adjust it in time. Here Jiu Zhou knows the truth: a car has to be stuck at a junction. If the goal is to reach the end, what matters is not to see which way we go. Our focus is on timely feedback. Whether it is marketing or planning, it is a dynamic job. It needs timely feedback and adjustment at any time. This is an endless thing.

The best planning company in the country, Jiuzhou Company and its employees have always adhered to the tenet: to do the best of Jiuzhou people, the ultimate in workmanship!

Jiuzhou planning group, after more than 20 years development with 100,000 successful cases, professionally concentrates on the planning of all kinds events,like launch ceremony, completion ceremony, signing ceremony , foundation stone laying ceremony, opening ceremony and so on.Jiuzhou planning international chain is a high-end transnational planning company.

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