Which video promotion is good?

Publish Date：2019-04-18

Corporate video production cycle and notes:

First, the cycle of corporate video production:

1. Corporate promotional film creative and planning stage generally 1-7 working days

2. Communicate and determine the planning stage generally 1-5 working days

3. Project implementation stage:

A, shooting about 1-3 business days

B, 3-15 working days after the production, can provide samples

4. Adjustment and confirmation stage: generally 1-7 working days

5, the stage of the corporate promotional film submission: 1-3 business days

Second, the precautions for the production of corporate videos:

1. Select typical

The so-called typical is that the selected person or thing has universality, reality, representativeness and time in one place and one place. The advanced figures such as Lei Feng and Kong Fansen are typical figures with distinctive characteristics of the times. They can become advanced models in the reform, not only because they have the spiritual qualities of courage and hard work, but also because of their values and behaviors. All of them are in line with the development needs of the era of building socialism with Chinese characteristics, and they have profound practical significance and reflect a distinct style of the times. Such a typical is amiable, respectable, credible, and learnable. Making these typical characters into TV feature films will receive good social benefits. Therefore, local TV stations should pay attention to selecting such a typical example when creating feature films.

2. Commentary

The TV commentary should be clean and neat, the language is clear and clear, the words are short and concise, and the language strives to be colloquial and visual.

The commentary is not a simple description of the picture, but a generalization, evaluation, supplementation, extension and deepening of the picture and the simultaneous sound to convey the picture and the information that is not conveyed or cannot be conveyed. The TV commentary is like a chain that connects the TV picture with the simultaneous sound to form a complete assembly. When writing TV commentary, try to explain the phenomenon and clarify the truth in a popular and vivid language. It should be thorough, profound, speculative and philosophical in the discussion. The commentary should not be empty.

3. Performance details

The people and things recorded in the TV feature film can only achieve the effect of expression and rationality through the vivid image of the characters, the vivid picture, and the vivid and touching life scene. If a TV feature film has no passion, it is dry. Baba’s preaching will not attract the attention of the audience, and will not receive the desired effect. To show lifelike characters and vivid and touching scenes of life, you need to pay attention to performance details. Because the details are the smallest unit of character, event, social environment and natural scenery, the typical details can be less and more, and the small details can be used to make a finishing touch, thus leaving a deep impression on the audience.

4. Performance background

The background, also known as the environment, is the basic component of the TV feature film, and is also the basis and basis for the character, fate and events of the characters reflected in the TV feature film.

In general, TV feature films are more or less related to the background of the times, cultural background, and natural background. In a specific TV feature film, due to the different themes and themes reflected and expressed, the backgrounds they deal with are different, focused, and selected. We have to choose different backgrounds based on different ideas, themes and themes.

5. Authenticity

The television feature films produced by the county-level Taiwanese are based on the people and things around them, and then determine the theme of the theme, plot the plot, and arrange the simultaneous sound shooting. The TV feature film has a unique advantage in expressing or retaining the true face of life. This authenticity does not only refer to the true reproduction of the external image, but also strictly requires the real and real life of the character. A successful TV feature film, which is the complete unity of image reality and inner emotion reality. Therefore, when shooting TV feature films, we must avoid some artificial arbitrage and false things to protect the authenticity of the feature films. Because the real feature film is attractive, the real feature film can attract the audience and impress the audience.

6. Pay attention to the idea

The concept of a TV feature film should be complete, two must be novel, and three must be scientific. This is the most basic requirement. The TV production process is complex, including title drafting, screen editing, sound synthesis, subtitle design, and all the sub-elements that make up these elements. In the process of production, we must, in the form of serving the content as a service, coordinate and handle the relationship between the picture, the simultaneous sound, the subtitles, the commentary, etc. under the guidance of the principle of "taking the subject as the main and listening as the supplement". Make the advantages of the elements of the TV feature film and the sub-elements of the constituent elements complement each other, form a synergy, and jointly serve the prominent theme. Only TV themes can be produced with excellent content and form.

Jiuzhou planning group, after more than 20 years development with 100,000 successful cases, professionally concentrates on the planning of all kinds events,like launch ceremony, completion ceremony, signing ceremony , foundation stone laying ceremony, opening ceremony and so on.Jiuzhou planning international chain is a high-end transnational planning company.

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