which is good Changsha event planning company

Publish Date：2019-04-18

What is the significance of event planning? Xiaobian tells you that good event planning should be holistic and continuous. Only in this way can a brand with deep cultural connotation be created in the target audience, and the event planning case is only Following the idea of overall marketing planning, the company can maintain stable market sales.

Activity planning belongs to the overall marketing activities and scope of the enterprise. Marketing planning is a very broad concept, and it is also a hugely structured system. The various planning activities of the enterprise must be ordered and coordinated activities under the guidance of the overall marketing ideas. Separate planning from the whole, no matter how creative or novel, it is meaningless.

First, the concept of event planning

A large-scale event is a purposeful, planned, and step-by-step social activity involving multiple people. This definition must grasp three important concepts:

First, large-scale events must have a clear purpose. Large-scale activities often consume a lot of resources, including manpower and material resources. If a product wants to enter a central city, I am afraid that it will cost millions of dollars to spread. Such a large cost, why should we organize such a large-scale event? Of course, for the purpose of corporate communication, in order to attract more people to buy his stock, this is the goal of large-scale activities. It is impossible to spend money to do activities without purpose, and the purpose is not clear and it is not worth it.

Second, be planning. Everything should be planned, and large events are no exception, and more demanding planning is required.

Third, the participation of many people is an important concept for large-scale events. Since it is a large-scale event, there should be a large number of people involved, but not a large number of participants is a large-scale event. There are 10,000 employees in a unit. It is necessary to open a general assembly. It is also attended by many people. Can you say that this is a large-scale event? The fundamental difference between large-scale activities and small-scale activities is not only the number of participants, but the socialization of activities. degree.

Second, the characteristics of event planning

1, must have a clear purpose. It is not a general purpose, but rather an objective established around the organization's organizational image strategy and recent public relations goals. When we discuss this issue, some people like to ask: If an organization's public relations objectives contradict social needs, what should you do as a public relations consultant for the organization? In fact, such a problem is very simple, an image of an organization. Only by coordinating with the society forever, it is possible to establish a good organizational image in the social environment. If you rely on deception, even if you occupy the sales market for a while, or increase the market share, you will eventually withdraw from the market. of. Therefore, the purpose of the activity should stand on the stand of social integration, and not only stand in the position of one of our enterprises.

2. Extensive social communication. The large-scale public relations activity itself is a media, and its role is like a mass media. However, this media does not spread before large-scale activities are organized. Once this activity is carried out, it can produce good communication effects. We should also note that the event itself attracts the participation of the public and the media. Therefore, the information of large-scale events is transmitted through the media or through the public. This is a very important feature that we must consider in the planning of large-scale events.

3. Strict operation. In the process of organizing large-scale events, we have only one chance to succeed and fail. Because large-scale events are different from film, TV, film, TV, and can shoot three or four groups of cameras, and then re-editing, but each time a large-scale event is planned to be broadcast live, once the mistakes can not make up.

4. High investment. A large-scale event often requires a lot of money and expenses, and it is absolutely impossible to make a lot of activities with very little money. We can promote the spirit of a copper plate into two or even multiple flowers, but high investment is the most basic feature. If it is not a special need, generally do not use the means of large-scale activities.

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