What are the Beijing event planning companies?

Publish Date：2019-04-18

Do you know the classification and characteristics of event planning? Xiaobian helps you analyze the classification and characteristics of event planning. Event planning is a useful action to increase the market share, an actionable, actionable, and creative event plan that can be used to increase the company's visibility and brand reputation. The activity planning case is relative to the shopping mall planning case. They are the same friends branch of the shopping mall planning. The event planning and shopping mall planning are complementary and connected with each other. The planning and event planning of the shopping malls are all attributed to the company's overall promotion thinking. As long as the shopping mall planning and event planning cases made under this premise are both comprehensive and continuous, as long as they are so useful, the audience can collectively agree with one. The brand's civilization is inherent. The event planning case should be planned in accordance with the whole idea of the shopping mall planning case, in order to enable the company to adhere to the certain amount of sales of the mall. Event planning is divided into promotion-oriented event planning, communication-oriented event planning, and mixed-action planning according to the nature of the activity.

Promotion-led event planning refers to the theme planning that its activities are based on surplus sales and brand promotion. The original intention of the organizer is usually to use the activity as a tipping point to absorb the advertising investment of the company's customers and the ticket capital of the readers and consumers. The primary feature of this type of activity is that the activity itself is a "magnetic field" with enough charm to attract customers' enthusiasm and the eye of the consumer.

Hybrid activity planning: It combines the characteristics of the above two types, and has both promoted and communicated. These activities are usually based on the premise that customers place orders to participate in fixed-price advertising, readers pay for newspapers (cut corners), etc., and the event itself will be accompanied by a large-scale brand promotion. Under the current preface of the increasingly fierce competition in operating malls, the media will continue to increase the role of companies or quasi-companies, and will increasingly rely on the promotion of leading and mixed event planning, this category will also become domestic Big media future battlefield

Event planning features:

1. Mass communication of event planning: A good event planning will definitely value the participation and interaction of the audience. However, some event planning will introduce public welfare into the planned activities. This is not only combined with the credibility of the newspaper media, but also stimulates the reputation of the brand among the masses. Even the activity itself has a certain amount of newsworthiness available, so that it can be communicated in the first place to guide the big attention.

2. The deep interpretation function of event planning: that is, the attributes of the advertisement itself, so that it can not be reflected by the method of all the way; but after the event planning, the customer needs can express The things are clear and plain. Therefore, event planning is very capable of conveying the information that the company wants to convey more accurate and informative.

3. Event planning has a public relations function: the planning of the event is usually opened around a theme. The theme of this activity planning is mostly about the theme of environmental protection, energy conservation and other people's lives, and can obtain the reputation of a wide range of consumers: after these The development of the main body, so as to be able to establish the brand image to the maximum extent, so that consumers not only obtain the value of spiritual liberation from the activities they watch, but also obtain the satisfaction of the energy level: advertising promotion, especially the public service advertising, sometimes Public relations effects can also be obtained, but such effects are far from being comparable to the effectiveness and stereoscopicity of the event planning public relations function.

Website：/EN/

Free Hotline: 400-819-1976 

Mobile: +8613911354921