How to plan a successful exhibition?

Publish Date：2019-04-23

1 In the decision-making stage, the decision is first made. The decision to be exhibited needs to consider various factors, whether there is internal development needs, where the market has potential, and what marketing means should be used. Exhibitions are a good marketing method, but it should be noted that the choice of marketing methods should integrate multiple factors, no matter which way, as long as it can achieve the goal well, and low cost-effective is a good way.

2 Preparation stage: Exhibits and transportation, first select exhibits, and be targeted and representative. These should take into account factors such as the supplier's supply capacity, market conditions and demand potential. Then show the exhibits, pay attention to packaging and packing.

3 Publicity and public relations should develop media strategies: exhibition planners should choose the right media according to the limited advertising budget and the needs and conditions of the conference or exhibition. When choosing the type of media, it is necessary to consider the media habits of the target audience. Factors such as product nature, type of information, and cost of advertising.

4 Booth preparation stage: Also the exhibition design stage, pay attention to display space design, exhibition design, exhibition lighting, color design, etc. You can also design a theme for your exhibition. If you try to contact a specific group, you have to Design a theme to show your intentions to that group.

The exhibition planning is to carry out multi-faceted and multi-angle planning for the completion of various details, steps and objectives before, during and after the exhibition for the smooth progress of the exhibition activities and the smooth realization of the exhibition objectives. For the exhibition planning company, in addition to this, we must pay attention to the follow-up work of the exhibition to ensure the realization of the exhibition effect.

Jiuzhou planning group, after more than 20 years development with 100,000 successful cases, professionally concentrates on the planning of all kinds events,like launch ceremony, completion ceremony, signing ceremony , foundation stone laying ceremony, opening ceremony and so on.Jiuzhou planning international chain is a high-end transnational planning company.

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