What are the workflows of the Tourism Festival Planning Company?

Publish Date：2019-04-23

According to the incomplete statistics of China Travel News, as of 2018, there are more than 20,000 scenic spots in China. Each scenic spot is calculated according to at least 4 festivals per year, and at least 100,000 tourism festivals are performed in China every year, and this data is presented annually. The growth of geometrical series, the huge scale of the tourism market and the rapid growth of market potential have attracted a large number of event planning agencies to enter the tourism festival planning industry. As a very promising market drainage channel, the Tourism Festival has the following workflows:

First, the law of tourism festival planning

1. Time law

1 time regular performance

Seasonal, spring and autumn travel festivals are more abundant.

Short-term, tourism festivals are held in a certain period of time, with a short-term nature. Generally speaking, the duration of the tourism festival lasts from one week to two weeks, and the larger-scale tourism festival will not exceed one month. .

Periodicity, the cyclical law of tourism festivals, on the one hand, the periodicity of the exhibition, the vast majority of tourism festivals are always held in a fixed time period, or once a year, or two years, several years The specific time is relatively fixed, and a certain tourism festival is always held in a fixed season or date.

2 factors affecting the law of time

Tourism festivals have their own characteristics. They have specific themes, are held regularly or irregularly in specific locations or in the same area, and can attract a large number of tourists inside and outside the region, and different life routes, activities and festivals.

The natural economic situation of the venue provides the most basic materials and carriers for the planning of tourism festivals. Many tourism festivals are based on local special natural conditions or property selection themes, and have held a variety of tourism festivals;

In terms of passenger flow, tourists' travel activities are seasonal, showing an imbalance in the distribution of time between tourism destinations and tourism activities.

Second, the principle of tourism festival planning

[Culture Principles]

Festivals are a form of cultural expression that encompasses both the elements of entertainment and leisure, and the unique lifestyle and cultural orientation of the Chinese nation. Culture is the core and soul of tourism festival planning. Tourism festival planning must be based on cultural elements, with clear cultural themes and rich cultural colors. In tourism planning, the application of cultural principles is reflected in grasping the context. The so-called "culture" refers to the "locality" formed by the natural geographical background of tourism, the context of cultural development and the socio-economic background.

[Marketing Principles]

The market-oriented principle of tourism festival planning contains two meanings: on the one hand, what the market needs, what is planned and provided, and it is required to plan the tourism festival products that meet the market demand based on the existing market demand; on the other hand, what is planned to provide, What the market needs, on the basis of accurately investigating and analyzing the existing market demand and its development trend, tapping on consumer highlights, guiding potential demand into real needs, and creating a tourism festival that leads the market trend. Through continuous and advanced innovation, we will create sustainable competitive advantages and gain social, economic and cultural benefits. Adhere to the market-oriented principles of tourism festival planning, mainly from the following aspects:

1 The marketization determined by the theme

2 marketization of the operation process

3 Marketization of operations after evaluation

[Popularization principle]

Attracting the public to participate, gathering popularity, making tourism festivals a long-term tourist attraction, promoting the development of tourism, is an important purpose of holding tourism festivals, which requires tourism festival planning to follow the principle of popularization. To realize the popularity of tourism festivals, we must first define the role of tourists in festivals. The degree of participation by tourists can be divided into three categories: passive participants, intermediate types, and active participants. The popularization of tourism festivals is to expand the number of intermediate types and active participants, and to design more and better activities through the sponsors, and to increase the transition from passive participants to intermediate types to active participants.

[Characteristics]

To expand the influence of tourism festivals, attract more tourists and make them a loyal supporter and participant of the festival, it is necessary to highlight the regional particularity and individuality of the festival activities and have their own characteristics. The characteristics of the tourism festival come from two aspects:

1 Personality, tourism festival planning should use local special resources to develop festivals with individuality and characteristics, highlighting the region's distinctive personality and charm.

2 Innovation, innovation in tourism festival planning, to achieve new, different, and change, can be not only the concept of festivals, festivals, festivals, activities, activities, and institutional innovation; it can also be unconventional, whimsical, Find or create something new that is different.

[Systematic principles]

Tourism festival planning is a systematic project involving a wide range, all-round and multi-angle. The planning of various links in the tourism festival involves a series of integration of tourism attractions, tourism facilities, tourism services and other resources, involving the participation and cooperation of the government, enterprises, scenic spots, communities and other departments. Therefore, tourism festivals must follow the principle of systematization, that is, to organize the activities and services of tourism festivals around the theme of festivals, to ensure that all links and departments have independent division of labor, and can cooperate with each other to build a unity. A complete system combined with uniqueness can create a tourism festival with high quality, complete integrity and significant influence.

[feasibility principle]

Tourism festival planning is a comprehensive activity. The integration of resources involves a wide range of activities. Therefore, when considering the planning, the feasibility must be considered. In the initial stage of planning for tourism festivals, you can boldly imagine. However, in the stage of planning and shaping, it is necessary to carefully verify the evidence and conduct a detailed analysis of whether the planning can be implemented. Following the feasibility principle, it is necessary to proceed from the actual situation. The specific activities, time of the event, scope of the scope, etc. must be determined in accordance with local conditions. While ensuring that the content and form of the activities are forward-looking and attractive, we must also fully consider Local strength and affordability.

[sustainability principle]

Resources and environment are the basis and conditions for the development of tourism festivals. The sustainable use of resources and the sustainability of humanities and ecosystems are important conditions for the sustainable development of tourism festivals. Tourism festival planning should take into account social, economic, cultural and ecological benefits, which is conducive to the development of tourism festivals into a series of continuous or periodic activities, but also conducive to local sustainable development.

After reading the above-mentioned tourism festival planning principles, I believe that you have a general understanding of the tourism festival planning. Traveling now

There are several common problems in the planning of festivals in most scenic spots in China: the methods are relatively monotonous and the methods are relatively simple; the on-site organization is prone to chaos and lack of emergency plans; the insiders and external channels of the scenic spots are not highly valued and the coordination is insufficient; The means of communication is single, and the economic effect is not good at the end of the activity. Perhaps part of the reason for these problems is that they do not have a good understanding of these preconditions. When you master these rules, principles and other elements, you can better carry out the next step - planning for tourism festivals.

Jiuzhou planning group, after more than 20 years development with 100,000 successful cases, professionally concentrates on the planning of all kinds events,like launch ceremony, completion ceremony, signing ceremony , foundation stone laying ceremony, opening ceremony and so on.Jiuzhou planning international chain is a high-end transnational planning company.

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