Which Zhengzhou event planning company?

Publish Date：2019-04-19

There are a lot of businesses that can't do without event planning. What do you know about the significance of business planning?

First, give the stage to others

In fact, many people don't pay much attention to this issue, but we think that "Pharaoh sells melons, self-selling and boasting" can play a propaganda effect, but in the process of outdoor business activities planning this "borrowing momentum", the business is best "" is a little deeper. Give the stage to others, and tell the audience in the audience: "This event is organized by me", the effect may be better.

So who do we give the stage to? If your company has a buyout section in the media or a long-term advertisement, and has a good relationship with the media, then it may be best to use media campaigns or joint media planning activities. select. There is no other reason, just because it can fully integrate the complementary resources of both parties, increase credibility and attention and expand the advertising effect of advertising.

Second, frequency is more important than scale

Once we also pursued the scale, and spent a whole day in a commercial plaza, similar to the carnival! But after careful analysis, we found that the one-time single-site advertisement "has bombarded the bombardment" and did not have "fine water flow" "The effect is good."

The main reason is that the general promotion time period is not only one day and the location is very scattered. Therefore, during the event, it is best to organize professional strength, and each store is covered. It must be clear here that outdoor business activity planning activities are not activities because of activities, nor activities to expand the influence, but activities for real promotion! Only in this way can the final result be achieved. Moreover, the design of outdoor business activities in a certain place for one day should be designed to ensure that one time is more than one hour, and no less than four times a day.

Third, win in the early stage of organization and publicity

If you want to achieve the effect of promotion through one or two outdoor business activities, it is unrealistic. I should clearly tell you that outdoor business planning is just the climax of your promotional activities in a certain area. A process of interacting with consumers!

In the publicity planning process of the whole outdoor business activity planning activities, it must be clear that the early stage publicity is more important, and the outdoor business activity planning is only part of the overall promotion. The pre-promotions include media promotion, promotion of neighborhoods and business venues in the market, and promotion of activities of terminal promotion personnel.

At the same time, the “nesting” strategy of pre-publicity is very important. For example, a certain number of products to a number of promotions, one of which will be planned for outdoor commercial activities in a certain place, which will be purchased during the event. What kind of discounts will the products receive, and the new and old customers who are present on the day of the outdoor business plan will get what surprises, what gifts the audience will receive, and so on.

Fourth, "road and space" synergy, "sound and light" cover

In fact, the propaganda of the day of outdoor business activity planning is the most important, and the program is not the main content. Air balloons, balloon arches, stage truss backgrounds, roll-up displays, etc. are all essential. At the same time, it is also very important to issue a single page of personnel within one kilometer of the surrounding outdoor business planning. An independent product presentation and explanation area should be set up around the stage to facilitate customer inquiries.

What I want to emphasize here is the comprehensive application of the "sound and photoelectric" on the spot. The sound effect directly affects the effect. The playback of on-site advertisements and corporate image videos does not seem to matter. However, using interactive games to answer key advertising elements in the film can play an important role in mobilizing the atmosphere.

At the same time, according to the different product characteristics, event planners use a variety of technical means to display product features by means of games, which will be the best way to promote products. Therefore, in the process of preparing for outdoor business activities, we first consider the power supply situation, projection preparation and other forms of display on the spot, and secondly, analyze the product features and the organic combination of the two.

Five, happy interaction fast pace

Whether it is a very important factor to ensure that the whole outdoor business activity planning is carried out in a happy atmosphere, it is generally recommended to use a professional outdoor business event to plan the host of the program. The main reason is that the "mouth" is more vocabulary and the brain is more flexible. To mobilize your anger, you only need to give some notice to the product characteristics and you can do very well.

Under normal circumstances, the approximate time of each program is about 5 minutes. It is a common practice to intersperse an interactive game between three or four programs. The process of interactive games is not too long, otherwise it is likely that a large number of viewers will be lost. At the same time, according to our survey, the general stay time of the audience who stopped to watch the outdoor business activities is about 6 minutes, so it is necessary to ensure the repeated emphasis of the “Suspense Award” and the continuous release of regular rewards.

In the design process of the program, each program should reflect the characteristics of joy, interaction and fast pace as much as possible, and display the product features as much as possible in the program.

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