What should I pay attention to when planning a tourism festival?

Publish Date：2019-04-23

First, we must closely follow the image slogan of tourist attractions and tourist cities.

The activity is to highlight and spread the image orientation, and it cannot be isolated from the positioning, and it cannot be related to it. For example, Kunming's tourism image orientation is “every day is spring” and “spring city”. Therefore, when we plan the Kunming International Tourism Festival, the positioning is “China's first carnival” and “Kunming is the Spring Festival”. The time is set in spring five. At the beginning of the month, the activities included float tour, global song and dance performances and ethnic carnival activities, highlighting the image orientation of “Spring”. During the Carnival, it attracted tens of millions of tourists from all over the world and became the most successful tourism festival in the country.

Second, be very clever and good at making news.

The way to travel in hot springs is to come in, but we have planned a new way of hot spring tourism with reverse thinking – send it out! When Xiong Da Xun Tourism Planning Company planned the hot spring scenic spot in Ninghai County, it implemented the “I send hot spring to the Expo” campaign. During the construction of the Shanghai World Expo, the water tanker sent hot springs to the Expo builders to bathe, ingeniously combining the Expo advertising words, advertising in the car "If you want to live a better life, often go to Ninghai bubble bath", triggering dozens of media tracking Reported, sizzling Ninghai Hot Springs!

Third, we must be creative and generous.

The planning of tourism festivals should be high-profile, creative and business-oriented.

Jiuzhou planning group, after more than 20 years development with 100,000 successful cases, professionally concentrates on the planning of all kinds events,like launch ceremony, completion ceremony, signing ceremony , foundation stone laying ceremony, opening ceremony and so on.Jiuzhou planning international chain is a high-end transnational planning company.

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