The exhibition economy has the advantages of high concentration of passenger flow, information flow and capital flow. It can not only promote enterprise products efficiently, increase visibility, but also provide opportunities for enterprises to provide technology and services. Therefore, enterprises should do a good job in exhibition marketing, so that the survival and development of enterprises can make breakthroughs in the platform of exhibition economy.

The layout of the exhibition booth and the pre-publicity promotion are the two issues that should be concerned most in the planning of the exhibition. But in addition to folding two questions, what should planners pay attention to? Next, I will tell you by the Jiuzhou Exhibition Planning Company:

First, we must first understand which departments are involved in the exhibition, and how to better and reasonably coordinate and organize these departments to pave the way for the success of the exhibition. We can see that the exhibition industry has promoted the development of related industries, while taking the initiative. It is completely in the hands of the organizers of the exhibition. For an organizer with rich experience in exhibitions, these factors must be fully considered in order to achieve a satisfactory goal.

Second, most exhibition companies currently implement the project manager system, that is, the responsibility of the project manager from the organization of the exhibition to the exhibition, and the problems encountered during the final exhibition.

The project manager plans the preliminary work of the meeting:

(1) Market research

Market research is especially important for planners, especially the planning of the first exhibition. The development of the first exhibition has the following defects: no successful experience and existing models; no brand creation; no stable relationship with customers and no stable customer base; no understanding of the development of the industry market

(2) Requesting a project manager

1. With a keen market research ability and advanced market knowledge, once a peer in the exhibition industry said: "When others have occupied the mountain, we don't have to grab this hill. We can open another way and occupy the hills that others have not found. "This is a most direct image metaphor." Planners must have this sense of innovation when planning exhibitions, that is, care and reflection on the surrounding and future careers. When planning to plan this exhibition, the project manager must not only go to the site in advance, but also collect a large amount of relevant information to determine the development trend of China in the next few years.

2. Feasibility analysis report.

(3) The determination, scale and time of the project site.

(4) Factors of the overall venue:

1. Hard environment considerations:

Whether the transportation of the venue is convenient;

Are the hotels and entertainment facilities around the 2 venues complete?

How is the transportation mode of the 3 halls arranged?

4 The area of the venue and the rational allocation of the venue (the development of the booth map for inspection) and related rental equipment.

5 venue arrangement for the seminar

2, soft environment considerations

1 Whether the internal security facilities of the stadium are in place

Is the parking lot and rest place of the 2 venues reasonable?

Water and electricity supply situation of 3 venues

Health cleaning of 4 venues

5 corresponding services provided by the venue during the conference

(5) The lease method is generally divided into two cases:

1. Calculate the site rent based on the actual building area of the venue, and calculate the site rent by square meter/yuan/day. The international professional exhibition will be held for six days. The exhibition will be held for two days, with a four-day development period and five or seven days.

2. According to the actual construction of the booth (standard 3*3), that is, each booth/day/yuan calculates the overall rent. According to the specific rental method, after the venue is determined, the venue generally requires the renter to pay the deposit. The deposit is paid according to the venue. The scale is about 30% of the total rent.

Third, the project exhibition

(1) The exhibition work of the exhibition will be very different from the exhibition:

1. The exhibition's exhibition is the exhibition – the composition of the exhibitors, the look at the audience – the composition of the audience. If it is a professional exhibition, it is also necessary to invite professionals or peers to participate in the exhibition. The general public is not the invitation of the exhibition. Generally, this kind of exhibit has the following characteristics:

1 The strength is relatively strong, paying attention to the promotion of products and brands;

2 strong technical force, generally the leader in the technical field or the producer itself;

3 scale and grade should be relatively high;

4 pay attention to the audience

5 Pay attention to relevant industry seminars during the exhibition

(6) Pay attention to the exhibitors

2. Focus on breaking through several well-known large-scale enterprises and attract small enterprises to participate in the exhibition.

1 Requires special decoration to decorate the entire exhibition hall.

2 Attract exhibitors to participate in the preferential manner of exhibiting in advance, and implement the exhibitor's booth and expenses as soon as possible.

3 Acquired the support of domestic and foreign industry associations, and invited exhibitors to do investment promotion work through industry associations. (Because many industry associations in foreign countries are composed of various industries themselves, they are the comprehensive embodiment of multi-industry leaders)

4 “With the exhibition, the exhibition will break through the traditional thinking mode”. Exhibitions, especially those with strong professionalism, will be the substantive things of the exhibition. The exhibitors can use their own advantages to attract enterprises to participate in the exhibition. Combining conference discussions with exhibitions is the enthusiasm of exhibitors.

3, the specific operation

1 The project manager has developed a recruitment plan according to the exhibition situation (because it is beneficial to arrange the exhibition process and arrange the time reasonably.)

2 Assign specific public relations work for the participants (according to the advantages of the salesperson, fully realize their potential and tap the customer).

3 The operation of the fund is in place (the exhibition is traded in the form of booth leasing. It is determined that the cost of the booth is not necessarily determined, so the final exhibition of the company in the exhibition is still in place.)

4 advertising: advertising is very important,

5 Exhibition services: As an organizer, the company must provide an exhibition guide for the company, and introduce the specific arrangements of the conference, namely related transportation, hotel accommodation and other related services. This will encourage exhibitors to have a more comprehensive understanding of the itinerary of the exhibition to make more reasonable arrangements.

 Which is better for the exhibition planning company? Jiuzhou Planning Co., Ltd. is a professional company engaged in domestic and international exhibitions, various conference planning, home construction and exhibition design and planning companies. Since its establishment in 1995, the company has 23 years of experience in planning large-scale events at home and abroad, and has established a good experience. Word of mouth and image, focus on professional and enterprising spirit of cooperation to win the trust of customers, Yang Fan set sail, in 2019 we will continue to provide quality services to our customers.

Jiuzhou planning group, after more than 20 years development with 100,000 successful cases, professionally concentrates on the planning of all kinds events,like launch ceremony, completion ceremony, signing ceremony , foundation stone laying ceremony, opening ceremony and so on.Jiuzhou planning international chain is a high-end transnational planning company.

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